A Minecraft hosting company came to us struggling to stand out in a crowded market.
After 12 months of focused link building, we helped them grow their organic traffic from 87,000 to 212,000 monthly visits and significantly strengthen their authority in the hosting niche.
Client Background
The client operates a company that provides reliable game server hosting solutions, with a special focus on Minecraft server hosting.
Their services cover everything from free and modded servers to affordable dedicated plans, catering to casual players as well as serious gaming communities.
Despite having competitive pricing and strong infrastructure, the brand was overshadowed by larger, more established providers.
They wanted to move away from relying heavily on ads and instead build a sustainable stream of organic traffic.
The Challenge
When the client first approached us, their website had solid fundamentals but lacked strong organic visibility.
Their main challenges included:
- Tough Competition: Established brands already dominate the top spots for keywords like Minecraft server hosting and game server hosting.
- Relevance Gap: Securing backlinks from highly relevant hosting and gaming domains proved difficult in such a niche industry.
- Natural Growth: With a narrow keyword set, it was crucial to avoid over-optimization and maintain a balanced, natural link profile.
The biggest hurdle was finding authoritative websites in both the hosting and gaming niches that were open to genuine collaborations.
Project Goals
Together, we set two main objectives:
- Drive sustainable organic traffic to the client’s service pages and key content assets.
- Increase Domain Rating (DR) to improve the website’s authority and competitiveness in the gaming and hosting market.
What We Set Out to Do
- Primary Goal: Build 20–25 high-quality backlinks monthly
- Success Metrics: Increase organic traffic and domain rating
- Timeline: 12 months
- Target Keywords: Minecraft server hosting, Minecraft hosting, game server hosting, free Minecraft server hosting, Minecraft modded server hosting, cheap Minecraft server hosting
Our Approach
We focused on two proven link-building strategies:
Niche Edit Links
We secured contextual link placements in already-published, high-performing articles on authoritative sites. These placements helped us:
- Gain faster SEO value through established content
- Generate referral traffic from pages already ranking well
- Keep backlinks natural and closely aligned to the hosting niche
The strategies emphasized quality over quantity, ensuring long-term impact and strong topical relevance.
Key Takeaways
- Consistency Wins: Even in competitive markets, steady efforts over 12 months drove exponential growth.
- Relevance First: Placements on hosting and gaming-related sites delivered stronger SEO value than general links.
- Smart Anchors: A mix of exact-match, partial-match, and branded anchor texts kept the profile natural.
- Content-Led Links: Articles that added real value to gamers and server owners secured the best long-term placements.
From Rejection to Results
At first, many high-authority hosting and gaming websites were reluctant to accept links from newer providers.
Instead of pushing for direct placements, we focused on creating useful, evergreen content around server hosting best practices, modded setups, and multiplayer gaming tips.
This approach helped us win editorial trust and unlock opportunities that would have otherwise been unavailable.
High-Authority Backlinks Secured
Over 12 months, we successfully secured backlinks from reputable domains across tech, hosting, and SaaS niches, including:
| Domain | DR |
| gracethemes.com | 84 |
| simplybook.me | 85 |
| venngage.com | 85 |
| surveysparrow.com | 80 |
| planable.io | 78 |
| uniqode.com | 81 |
Results: 143% Growth in 12 Months
Traffic Surge
- Starting Point: 87,000 monthly visits from organic search
- Final Result: 212,000 monthly visits
The growth wasn’t just in numbers; this traffic came from highly targeted audiences actively searching for hosting solutions.
Domain Rating Boost
- Starting Point: DR in the mid-range
- Final Result: Significant DR improvement that strengthened authority and rankings
This authority growth helped the site compete directly with bigger players.
Keyword Expansion
- Major hosting keywords like Minecraft server hosting and game server hosting climbed into competitive positions.
- Long-tail keywords like free Minecraft server hosting and Minecraft modded server hosting gained traction, capturing more intent-driven traffic.
The Real Impact
The keyword and traffic growth brought the brand visibility across the entire customer journey, from players looking for free options to serious users searching for advanced hosting setups.
This resulted in better lead quality, higher engagement, and stronger conversions.
The Bottom Line
143% organic traffic growth
This wasn’t just about bigger numbers. The quality of visitors improved significantly.
Server owners actively searching for hosting solutions discovered the brand, leading to stronger engagement and higher conversions.
The company moved from being buried under competitors to ranking prominently for core hosting keywords, establishing itself as a trusted provider in the Minecraft hosting market.
