A SaaS client in the data integration space came to us with a solid product but stagnating growth. 

After 9 months of targeted niche edit link building, we delivered a 60% increase in organic traffic, a Domain Rating boost from 68 to 70, and helped them expand keyword rankings from 60K to 100K.

Client Background

The client operates a SaaS platform focused on data pipelines, ETL tools, and data integration solutions. 

Their products help businesses with data extraction, AWS ETL processes, cataloging, and connecting SQL Server to Salesforce.

Despite offering advanced solutions, they were struggling to stand out against well-established competitors in the ETL and data pipeline space. 

They wanted sustainable SEO growth to reduce reliance on ads and capture inbound leads more effectively.

The Challenge

When the client approached us, their website already had a strong foundation but was hitting a ceiling with growth. Their main hurdles included:

High DR Targets

They wanted backlinks only from high-authority SaaS and technology domains. However, most of these sites had strict editorial guidelines, making placements challenging.

Niche Relevance

Getting featured on websites directly related to data, SaaS, and integration tools required highly customized outreach and value-driven placements.

Maintaining Natural Link Profile

With keyword-heavy topics like “ETL tools” and “data integration,” it was crucial to ensure backlinks were placed naturally within context to avoid over-optimization.

Project Goals

Together, we defined clear objectives for the campaign:

• Drive sustainable organic traffic growth for both product pages and high-intent blog content.
  
• Increase Domain Rating (DR) to improve overall competitiveness in the SaaS niche.
  
• Expand keyword visibility, especially for long-tail data-related terms.

These goals aligned with the client’s broader inbound marketing strategy and growth targets.

What We Set Out to Do

• Primary Goal: Build 30-35 high-quality backlinks per month.
  
• Success Metrics: Increased organic traffic, stronger DR, and expanded keyword rankings.
  
• Timeline: 9 months.
  
• Target Keywords: Data extraction tools, cloud ETL tools, AWS ETL tools, data catalog tools, SQL Server Salesforce integration.

Our Approach

We focused on a niche edit-first strategy for efficiency and relevance.

1. Niche Edit Links

We secured contextual placements in existing SaaS and technology-related articles. These edits provided:

• Fast SEO value from aged, indexed content.
  
• Natural link placements that blended into high-performing pages.
  
• Referral potential from articles already driving traffic.

2. Strategic Domain Outreach

We built relationships with editors and site owners of SaaS, business, and tech websites to secure editorially approved placements. Some notable domains included:

Both methods focused on quality over quantity, ensuring backlinks came from relevant, authoritative sites.

Key Takeaways

• Consistency Wins: Monthly link placements delivered steady compounding growth.
  
• Relevance Over Vanity Metrics: Links from SaaS-relevant sites drove more value than unrelated high-DR domains.
  
• Editorial Relationships Matter: Building trust with editors led to repeat placements and higher-quality opportunities.
  
• Natural Anchors Perform Best: Contextually placed links with diverse anchor texts worked better than keyword-stuffed placements.

From Rejection to Results

The biggest obstacle was convincing high-authority SaaS and tech sites to allow niche edits. Many had strict content guidelines or preferred working with known brands.

Our solution was to lead with value. Instead of direct backlink requests, we demonstrated how edits would improve their content updating stats, adding depth, and enhancing user experience. 

This approach opened doors to placements that competitors couldn’t secure.

High-Authority Backlinks Secured

Over the course of 9 months, we secured backlinks from several high-DR, SaaS-relevant domains, strengthening the client’s authority and keyword reach.

Results: 9-Month Growth

The campaign produced strong, measurable improvements:

Traffic Growth: From 46K → 74K monthly organic visits (+60%)

Domain Rating: From 68 → 70

Keyword Rankings: From 60K → 100K keywords (+40K growth)

The Bottom Line

The 40K jump in keyword rankings expanded the client’s visibility across multiple buyer journeys. From top-of-funnel searches like “what is a data catalog tool” to bottom-of-funnel intent such as “AWS ETL tool pricing,” the brand became more discoverable at every stage of the decision-making process.

Overall, the campaign demonstrated that quality-driven link building, when executed with consistency and relevance, can break through growth plateaus even in competitive SaaS markets. 

We helped this client of ours carve a dent in this competitive niche and we can do the same for you. For expert link-building services, you can always contact us and get the boost your business needs.