SERP, or Search Engine Results Page, displays the results returned by a search engine after a user enters a query.
What Is a SERP?
A SERP (Search Engine Results Page) is the page that shows a list of web pages, images, videos, or other results based on the search query entered by a user. Search engines like Google, Bing, or Yahoo use algorithms to determine which results to display.
Why SERPs Matter:
- Influence how users find and click on your content.
- Provide both organic and paid results.
- Contain features like snippets, maps, and videos to enhance search experience.
- Determine your visibility in search engine rankings.
How to Optimize for SERPs:
- Target relevant keywords with high intent.
- Create high-quality, valuable, and engaging content.
- Use structured data for rich snippets.
- Improve page speed and mobile responsiveness.
