Internal linking connects different pages within the same website, helping users navigate and search engines understand the site structure effectively.
Internal links play a crucial role in distributing link equity across your website, guiding both users and crawlers to high-priority pages. They also improve user experience by offering related content and contextually relevant paths to continue reading.
Why Internal Linking Matters:
- Boosts SEO by helping search engines crawl and index more pages.
- Spreads authority from strong pages to weaker ones.
- Enhances user engagement and reduces bounce rates.
- Helps define site architecture and hierarchy.
Best Practices:
- Use descriptive anchor text.
- Link to relevant, related content.
- Avoid excessive links on one page.
- Regularly audit for broken or outdated links.
